UK Gambling Commission Bans Mixed-Product Bonuses From January 2026
Significant changes to UK gambling regulations came into effect on January 19, 2026, as the Gambling Commission implemented new rules banning mixed-product bonuses, capping wagering requirements, and limiting online slot stakes. These reforms represent the most substantial overhaul of promotional practices in the industry's recent history.
End of Cross-Product Promotions
The new regulations prohibit mixed-product promotions where players must use more than one gambling product to qualify for rewards. In practical terms, this removes the familiar "bet £10 on football, get £20 casino bonus" model that has dominated sign-up pages for years.
Operators can no longer tie free spins or bonus credits to sportsbook activity or cross-product tasks. The Commission argues that such promotions encouraged players to engage with products they might not otherwise use, potentially increasing gambling harm.
Wagering Requirements and Slot Stakes
Beyond the bonus restrictions, the Commission has imposed caps on wagering requirements attached to promotional offers. Previously, some operators required players to wager bonus funds 50 times or more before withdrawal, a practice critics argued trapped vulnerable players in extended gambling sessions.
Online slot stakes have also been limited under the new framework, following research suggesting that high-stakes slots contributed disproportionately to problem gambling. The measures align with the Commission's stated priority of safer gambling over bigger bonuses.
Industry Response
The gambling industry has responded with mixed reactions to the changes. Larger operators have indicated they can adapt their marketing strategies, emphasising efficiency and sustainable customer relationships rather than aggressive promotional campaigns.
However, smaller operators face greater challenges. Some are reportedly reducing activity or considering exiting the UK market entirely, unable to compete effectively under the new restrictions. Industry analysts suggest consolidation may accelerate as regulatory compliance costs rise.
Further Changes on the Horizon
The January reforms are just the beginning of a year of regulatory change. From June 30, 2026, all online operators must offer players the option to set deposit limits based solely on the amount added to their account over a defined period.
Additionally, changes to Licence Condition 7.1.1 concerning fair and transparent terms will come into force on April 6, 2026, updating references to align with the Digital Markets, Competition and Consumers Act 2024.
Consumer Protection Focus
The Gambling Commission has framed these changes as essential consumer protection measures. Research indicates that promotional practices have historically contributed to problem gambling, with vulnerable individuals particularly susceptible to bonus-driven marketing.
Players are advised to review the terms and conditions of any gambling promotions carefully and to make use of responsible gambling tools such as deposit limits, reality checks, and self-exclusion programmes offered by licensed operators.
